Pharmaceutical Market Research

A 300 Level Course

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At this seminar, topics that will be covered include:

• The Research Process
• Qualitative Research Methods
• Quantitative Research Methods
• Conjoint Analysis Workshop
• Application of Multivariate Statistical Methods

The role of the market researcher is more critical than ever. Market researchers help chart the open waters and navigate the company to reach its goals. Complex business challenges require researchers to use specialized research techniques, while managing significant budget constraints and shorter timelines.

Overview

The objective of this course is to teach today's pharma market researcher the fundamentals of the research process, including the basics of both qualitative and quantitative research techniques, primary and secondary research methods, and advanced marketing science applications such as conjoint analysis.

At this 2-day course, participants will learn the principles of marketing research, led by consultant instructors.

Who Should Attend

All levels of market research, analyst to manager or anyone associated with or requiring marketing research, including commercial analytics, marketing communications, project management, strategic planning, new business development, brand management and financial management.

Location

In the US, this IIBD course is being conducted at the Villanova Conference Center near the campus of Villanova University in Radnor, PA. The Villanova Conference Center is ideally located and a convenient distance from downtown Philadelphia. The Center meets the demanding standards of the International Association of Conference Centers and has won many Pinnacle awards for its outstanding facilities and service.

In Canada, our location is in the vicinity of Montreal’s Pierre-Elliot Trudeau International Airport. The Hotel Novotel Montréal Aéroport has excellent conference facilities and is conveniently located off Highway 40 (Trans-Canada Hwy) in St. Laurent, QC.