Marketing Pharmaceutical Products

A 200 Level Simulation-Based Course

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This course will teach you the fundamentals of developing and delivering a detailed marketing plan, including:

• How to Complete a Situation Analysis and Competitive Analysis
• How to Assess a Product Profile
• Opportunity Assessment & Strategy Development
• Effective Segmentation Techniques
• Building a Brand with a Distinct Position
• The Financial Viability of Your Product & Tactical Execution

The Marketing Pharmaceutical Products course has been developed specifically to support the professional development of pharmaceutical associates by exposing them to the principles and practice of the most important commercial discipline, marketing.

Overview

This 3.5 day comprehensive marketing course will teach you the fundamentals of marketing a brand in the pharma industry. Participants will be taught how to develop a detailed marketing plan, how to perform a market analysis, strategy development techniques, segmentation and positioning, financial assessment and plan execution.

Topics are explored in plenary sessions where the principles are taught, followed by case study exercises where the practice is applied.

At course end, participants will enter their marketing strategy into the StHEALTH simulation tool. The Simulation will be run forward in time and results will be provided, including an extensive debrief.

Who Should Attend

Marketing associates, product managers, brand team members, commercial analytics team members, clinical research associates, finance associates, R&D team members, regional or district sales managers, strategic planners, managed care and reimbursement associates.

Location

In the US, this IIBD course is being conducted at The Conference Center at Stoweflake, in the town of Stowe, Vermont. Stowe has been our US location for this course since 1992 when Jerry Rosenblatt launched his first executive development company. Stowe is approximately 35 minutes from the Burlington International Airport and a shuttle service is available for hire.

In Canada, our location is in the vicinity of Montreal’s Pierre-Elliot Trudeau International Airport. The Hotel Novotel Montréal Aéroport has excellent conference facilities and is conveniently located off Highway 40 (Trans-Canada Hwy) in St. Laurent, QC.